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ǡ͹

Ԫ   3031101                             Ԫ ()    ѡûЪѹ                                             3(3-0)

                                                                Ԫ (ѧ)  Principles of Public Relations

Ҥ¹   1      ա֡  2547                 Ҩ͹    ѹԾ  ѧԭ    /   ó   Ԩ͹ѹس

Ԫ  ʵ                                               ԷҡèѴ

Ԫ  Ъѹ                                                     ǴԪ  ੾дҹ Ԫ (ѧѺ)

͸ԺԪ

                ѲҡâͧûЪѹ ѡкҷͧûЪѹ ҧѹѺŪ  ʹ֡Ҷ֧ ෤Ԥͧ͡ûЪѹ ҺóͧѡЪѹ  çҧѡɳТͧ˹§ҹҧ   ˹§ҹͧѰ  ˹§ҹáԨ  ͧ÷ǧҡ   ӤѭͧЪԵ͡ûЪѹ ǨЪ

شʧ

1.  դФǡѺûЪѹ ˹ѡٵ

2.  դöӤǡѺѡûЪѹ ѧ

     ԨóʶҹóԴѧѨغѹ

3.  Ƿҧ㹡֡ҴҹûЪѹ´ ֡駵

4.  ҧਵԷյ͡ûСͺҪվҹûЪѹ դҹ㹡÷ӧҹҧ

     Һó դسҾ ջԷҾ

5.  öѡзɮյҧ 任ءѺ÷ӧҹ  Դ

     سҾ˹§ҹ  ѧлȪҵ

Ἱ͹

ѻ

Ǣͧ

Ԩ¹͹

˵

1

йѡٵ Ըա¹͹  Ԩʹѡٵ   Ѵ

 èѴԨѹ

͸Ժ  Ի

ѴԨѹ

 

2

ͧǡѺûЪѹ

-          سѡɳ ӤѭͧûЪѹ

-          ªͧûЪѹ

͸Ժ

»Сͺ͡¹

͹

 

ѻ

Ǣͧ

Ԩ¹͹

˵

3

ͧ鹢ͧûЪѹ()

-          ѡûЪѹ

-          ѵػʧ ҷ Ф㨼ԴҧСâͧûЪѹ

͸Ժ

»Сͺ͡¹

͹

 

4

ѵѲҡâͧûЪѹ

͸Ժ

»Сͺ͡¹

͹

 

5

кǹâͧûЪѹ

-          鹵͹ 1 Ң

-          鹵͹ 2 ҧἹ

͸Ժ

»Сͺ͡¹

͹

 

6

кǹâͧûЪѹ()

-          鹵͹ 3 õԴ

-          鹵͹ 4 ûԹ

͸Ժ

»Сͺ͡¹

͹

 

7

ͻЪѹ

-          ͺؤ

-          Ū

͸Ժ  ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

8

ͻЪѹ ()

-          ੾СԨ

-          ͡͵ѵػʧͧûЪѹ

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

9

Ūѹ

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

10

Ūѹ ()

͸Ժ    ֡Ҥ鹤

  ѴԨ

§ҹ˹Ҫ

 

11

Ъ

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

 

ѻ

Ǣͧ

Ԩ¹͹

˵

12

Ъ ()

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

13

˹§ҹЪѹ

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

14

˹§ҹЪѹ ()

͸Ժ    ֡Ҥ鹤

  ѴԨ 

§ҹ˹Ҫ

 

15

ѹԨШҺóͧѡЪѹ

͸Ժ    Ի

 

16

ǹҺ 1 8

͸Ժ    Ի

 

 

ѴСûԹ

                1. Ѵ

                                1.1 ṹҧҤ¹    50   %

1.1.1  ṹ繹ѡʵ                        10          

                                                                - ѺԴͺͧҹ  ͡  ʶҺѹ

                                                                - Ѻѧú¾ ػ (óԭ¾)

                                                1.1.2   ṹԨʹҤ¹                           40          

                                                                - 鹤 §ҹ   ֡ҡó֡  Ԩó ҹҧä ͺ

                                1.2. ṹҤ¹    50   %

                2. ûԹ                (ࡳдѺṹ)       ԧࡳ

                                дѺṹ       ¢ͧš¹            дѺṹ                   

                                         A                                                                  4.0                                    90 - 100

                         B+                    ҡ                                              3.5                                    85 - 89

                         B                                                                           3.0                                    75 - 84

                         C+                    վ                                          2.5                                    70 - 74

                                        C                                                                                  2.0                                    60 - 69

                                        D+                                  ͹                                               1.5                                    55 - 59

                                        D                                     ͹ҡ                                        1.0                                    50 - 54

                                        E                                                                                        0.0                                     0 - 49

 

͡¹͹

1.       ͡ һСͺ¹

2.    Powerpoint

3.       ˹ѧ; Ե

4.      

5.       մԷȹ/ᶺѹ֡§

6.       ͻЪѹٻẺҧ

7.     ֡ҢŨҡ Computer 

 

͡õһСͺ¹͹

ѹԾ  ѧԭ.ͧǡѺûЪѹ.Ԫҹʵ.ԷҡèѴ   

ʶҺѹҪѯǹԵ,2542.

Է⢷¸ҸҪ,͡á͹شԪѡɳСûЪѹ.駷 4.

ا෾ҹ : ӹѡԷ⢷¸ҸҪ,2531.

Է⢷¸ҸҪ,͡á͹شԪѡɳСûЪѹ.駷 2.

ا෾ҹ : ӹѡԷ⢷¸ҸҪ,2533.

ѡɳ ʵǷԹ.ѡûЪѹ.ا෾ҹ : ͧ 鹵 ӡѴ,2540.

ԨԵ С. ûЪѹѡԸջԺѵ.駷 1 ا෾ҹ : ŧó

Է,2529.

Ѫ   ѵ.ûЪѹ쩺Ѻó.駷 3.ا෾ҹ:ŧó-

Է,2529.

ѡɳ  طѲѹ. ѡáѺҹЪѹ. 駷 4. ا෾ҹ : ӹѡ

222,2539.

Center H.Allen, Walsh E.Frank.Public Potations Practices Case Studies. New Jersey : Prentice-Hall Inc.,1981.

Marston E.John.Modern Public Relations.New York : McGraw Hill Book Company,1979.