Bachelor of Arts Program in MICE and Event Management, School of Tourism and Hospitality, Holds “MICE Professional DNA” Project

Dr. Parichat Promsawat, who chairs the Bachelor of Arts Program in MICE and Event Management, opened this round of the “MICE Professional DNA” project. Two guest speakers ran the show: Dr. Orachorn Wongpannangam — CEO of 459 Management and Consulting, and Managing Director over at SE Connect — and Mr. Akkarin Anuthaworn, deputy MD at 459 Management and Consulting. Between them they covered the kind of personal presence that gets you noticed in the MICE field, plus the English communication chops the industry actually expects.

The point wasn’t just a lecture, either — get students in front of real industry experience, sharpen them into professionals, connect them with people already working the field, and give them something to build a lasting MICE career on. Held August 10, 2026, Room 301, 3rd floor, Dr. Sirote Polphandhin Building.