China–ASEAN Business Program Holds 6th Business Intelligence Boot Camp

The Bachelor of Business Administration Program in International Business, China–ASEAN Business, Suan Dusit University, held the 6th China–ASEAN Business Intelligence Boot Camp on June 13–14, 2026, at Chan Charoen Building, Suphan Buri Campus.

The activity was led by Asst.Prof. Dr.Pornchanit Kaew-nate, Vice President for Academic Affairs and International Affairs and Chair of the program, together with lecturers and students. Dr.Waranee Vessoontorntep, Vice President for Suphan Buri Campus, opened the activity. Dr.Pantharak Phookpan, Thai Director of the Confucius Institute, also welcomed the students.

The boot camp aimed to prepare students to become modern entrepreneurs and international business professionals with a deeper understanding of the China–ASEAN context. It also encouraged students to connect business opportunities from their learning experience in China with regional and international business competition.

The program included a lecture on “Thai Students’ Perspectives on New Business Opportunities between Thailand and China” by Mrs. Wei Yubing, Chinese Director of the Confucius Institute.

Students also joined the workshop “Launch & Go: How to Make the Market Remember Your Product,” led by Dr. Wanlawee Kengnang, Vice President for Strategy and Organizational Development at Southern Seafood (Thailand) Co., Ltd.

The activity helped students gain learning experience before their study trip to the People’s Republic of China.