The School of Tourism and Hospitality, Suan Dusit University Integrates Teaching and Learning in Hotel Business Marketing with a Seminar on Contemporary Issues in the Hotel Industry

TheSchool of Tourism and Hospitality atSuan Dusit University (SDU)organized integrated learning sessions for the coursesHotel MarketingandSeminar on Contemporary Issues in the Hotel Business.

The goal was to provide comprehensive, integrated knowledge spanning branding, storytelling, media production, and communication within real-world hotel operations.

The event, titledHotel Brand & Story Sprint: “Hotel Brand… It Begins with a Story,”featured Mr. Sirote Photicharoen, Manager of Marketing & Content at Dusit Hotels & Resorts and a distinguished alumnus in professional hotel marketing. He delivered a direct, intensive session, sharing practical and immediately applicable experiences.

The event included various workshop activities, such as “Building a Distinct Brand with the Right Story,” which fused academic knowledge with practical application and aimed to further develop marketing and content skills for the modern hotel industry.

The activity took place at the Lecture Room, 5th floor, Suan Dusit Place Hotel, onDecember 8, 2025.