The Strategy and Planning Office of Suan Dusit University organized a special lecture titled “BRAND DECODING: Unlocking Branding Success in the Context of Suan Dusit University” to share knowledge on corporate branding and brand adaptation in the modern era. 

Asst. Prof. Dr. Pitak Chancharoen, President of Suan Dusit University, presided over the opening ceremony. The event featured a keynote lecture by Asst. Prof. Dr. Ek Patarathanakul, Chairman of the Executive Committee and Board Member of Thailand Post Company Limited (EXCOMM), who delivered insights on “BRAND DECODING: Unlocking Branding Success in the Context of Suan Dusit University.” 

Assoc. Prof. Dr. Chanasuek Nichanun, Vice President for Administration, Research, and Innovation, also delivered a lecture on “Driving Organizational Branding toward the Operations of Suan Dusit University.” 

The event was attended by executives, faculty members, and staff both on-site and online via Zoom. It was held on Wednesday, February 11, 2026, at the 5th Floor Meeting Room, Office of the University Building.